What is marketing anyway ?

One of the most common search queries by kiwis found on google for marketing was ‘What is marketing ?’

More people searched for an answer to this question than marketing strategy, social media marketing and even content marketing.

I personally think there are two things occurring here.

1/ School leavers are researching what to study at university, they are therefore deciding if a Marketing degree is worth studying.


2/ Small business owners hear a lot about marketing, and are keen to learn for themselves what exactly it is.

If we were to take Investopedia’s definition as gospel :

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.


Probably one of the most key components is the marketing mix, also known as the 4 p’s, being product, price, place, and promotion.

The skill in any marketer is to take a product or service, determine the ideal customer, gain the customer’s attention to the product or service available.

It’s up to the salesman to demonstrate value, build confidence and convert a lead from marketing into a customer.

If you’re needing to understand the marketing mix and how it applies to your product or service, I can help, get in touch with me today.